English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 60696/93562 (65%)
造访人次 : 1054217      在线人数 : 25
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻

    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/18172

    题名: A Two-Leve Approach to Establishing a Marketing Strategy in the Electronic Marketplace
    作者: Tsao, Hsiu-yuan;Lin, Koong H-C.
    贡献者: 淡江大學企業管理學系
    日期: 2001-01-03
    上传时间: 2009-08-13 11:37:16 (UTC+8)
    出版者: Institute of Electrical and Electronics Engineers (IEEE)
    摘要: This study concerns an analysis of what kinds of products are more suitable for distribution via the Internet than via traditional markets. The purpose of the analysis is to identify and fit marketing strategy to product in the virtual marketplace. The amount of product information needed by the consumer to reach a purchasing decision varies with the degree of consumer involvement with the purchase. We conjecture that two major factors affect the consumer's disposition toward online shopping: (1) the purchase involvement on the part of consumer, and (2) product information exposure provided by the Web. Therefore, in the virtual market products may be grouped into four categories. The implication of this is that online marketing functions at two levels. (1) Level-1: PNF (primitive network function), which is derived from the primitive network characteristics associated with the product's attributes fitting with the consumer's involvement. (2) Level-2: ANF (advanced network function), which is the marketing communication created by the virtual store to meet the demands of consumers purchasing online.
    關聯: System Sciences, 2001. Proceedings of the 34th Annual Hawaii International Conference on, 8p
    DOI: 10.1109/HICSS.2001.927095
    显示于类别:[企業管理學系暨研究所] 會議論文


    档案 描述 大小格式浏览次数
    A Two-Level Approach to Establishing a Marketing Strategy.pdf143KbAdobe PDF451检视/开启



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈