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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/18168

    Title: 網路購物情境對網路購物意願的影響
    Authors: 曹修源;林豪鏘
    Contributors: 淡江大學企業管理學系
    Keywords: 網路購物;消費者行為;情境模式;全球資訊網;購買意願;Network Shopping;Consumer Behavior;Contingency Model;World Wide Web;Purchase Intention
    Date: 1998-11
    Issue Date: 2009-08-13 11:37:02 (UTC+8)
    Publisher: 臺北縣:輔仁大學
    Abstract: 網際網路從學術走向商業的今日, 網路族會選擇網路來購物的原因與意願又何在?本文將建立一個網際網路購物模式, 來呈現那些因素會影響消費者選擇網路購物的意願。亦即如何利用全球資訊網的資訊媒體互動特性, 搭配適合網路購物的產品特性, 創造網路購物的情境, 以激發消費者透過網路購物的意願, 而不是經由傳統商店來購買商品。本研究主要著重於三大方面的探討:(1)網路購物意願屬性之探討(2)網路購物情境屬性之探討(3)網路購物情境屬性對網路購物意願之影響的探討。
    Relation: 1998國際資訊管理研究暨實務研討會論文集,頁213-220
    Appears in Collections:[Graduate Institute & Department of Business Administration] Proceeding

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