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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/128440


    Title: Strategic resource allocation for marketing night tourism in ancient towns: an economic perspective
    Authors: Yin, Jie;Ni, Yensen
    Keywords: Night tourism;Sound atmosphere;Lighting atmosphere;Cultural authenticity;Destination difference;Tourists’ pleasure
    Date: 2025/09/09
    Issue Date: 2026-02-26 12:08:00 (UTC+8)
    Relation: Asia Pacific Journal of Marketing and Logistics , p. 1-19
    DOI: 10.1108/APJML-03-2025-0503
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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