This study investigates the influence of public health risk mitigation measures on exhibition engagement intentions, emphasizing their role in enhancing safety and participant involvement. As safety becomes increasingly critical, the research highlights how effective risk mitigation strategies can reduce anxiety, bolster perceptions of security, and foster visitor confidence, directly driving engagement. The moderating effect of perceived vaccine effectiveness is also analyzed, offering practical insights for exhibition organizers to sustain attendance and engagement during public health crises. Through fuzzy set qualitative comparative analysis (fsQCA), the study reveals three distinct configurations of factors that underpin engagement intentions, providing a comprehensive understanding of decision-making in crisis contexts. These findings advance safety science by demonstrating how strong risk management practices can mitigate uncertainties and ensure the resilience of exhibitions in rapidly changing environments, offering valuable implications for researchers and industry professionals dedicated to enhancing safety and engagement.
