淡江大學機構典藏:Item 987654321/126757
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    题名: The Impact of eWOM on Consumers' Online Purchase Intentions in Vietnam and Taiwan.
    作者: Tu, Chiayu;Yang, Suechin;Yang, Szu-Chi;Hung, Nguyen Hai
    关键词: Online Shopping;eWOM;Online Product Reviews and Ratings;E-commerce;Consumer Behavior
    日期: 2024-08
    上传时间: 2025-03-20 09:23:18 (UTC+8)
    摘要: This study explores the impact of electronic word-of-mouth (eWOM) on consumers' online purchase intentions in Vietnam and Taiwan. In the current landscape, online shopping platforms have gained immense popularity as preferred venues for purchasing goods, underscoring the importance of understanding consumers' motivations in opting for online transactions. Data were collected through a questionnaire survey to assess respondents' perceptions of eWOM, including trust in online platforms, platform reviews and ratings, credibility of eWOM, and the recency of eWOM. The findings highlight that the recency of eWOM significantly influences consumers' purchase intentions. These results contribute to the academic fields of e-commerce and consumer behavior, while also providing practical strategic insights for online commerce platforms to better meet the diverse needs and expectations of consumers in varied markets.
    關聯: 《管理資訊計算》13(2)，p.82-91
    DOI: 10.6285/MIC.202408/SP_02_13.0009
    显示于类别:[財務金融學系暨研究所] 期刊論文

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