淡江大學機構典藏:Item 987654321/125893
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    題名: New Product Strategies and Firm Performance: CEO Optimism
    作者: Tsai, Yun-ching
    關鍵詞: New product strategy;CEO optimism;Stock performance;Operating performance
    日期: 2018-02-02
    上傳時間: 2024-08-07 12:07:47 (UTC+8)
    摘要: We examine the role of CEO optimism in explaining firm performance associated with new
    product introductions. New product introducing firms with high levels of CEO optimism experience
    better announcement-period abnormal returns and long-term stock performance than introducers
    with moderate or low levels of CEO optimism. Changes in abnormal operating
    performance following new product announcements are also more favorable for firms with highoptimism
    CEOs than for firms with moderate-optimism or low-optimism CEOs. The results hold
    after controlling for other potential explanatory factors and accounting for endogeneity. The evidence
    highlights the importance of CEO optimism in assessing the valuation effect of corporate
    product strategies.
    關聯: International Review of Economics & Finance 55,　p.37-53
    DOI: 10.1016/j.iref.2018.01.021
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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