Footprints through time: Examining the nexus between cultural preservation intentions and hiking tourism in ancient towns

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/125691

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題名:	Footprints through time: Examining the nexus between cultural preservation intentions and hiking tourism in ancient towns
作者:	Ni, Yen-sen
關鍵詞:	Hiking motivation;positive emotion;experiential memory;cultural protection intention;protection motivation theory
日期:	2024-03-24
上傳時間:	2024-07-31 12:08:33 (UTC+8)
摘要:	This study explores how hiking tourism in ancient towns influences the intention to protect their culture. Surveying hiking tourists in Quanzhou’s ancient town, it finds that the attractiveness of these towns positively impacts hiking motivation, which in turn affects the intention of cultural protection through positive emotions or experiential memory. Surprisingly, the static nature of ancient town atmospheres weakens the positive relationship between hiking motivation and positive emotions, potentially hindering excitement. However, attractiveness strengthens the link between hiking motivation and experiential memory, evoking nostalgia and providing insights into how hiking shapes cultural preservation intentions in ancient town tourism.
關聯:	Asia Pacific Journal of Tourism Research 29(4),　p.425-439
DOI:	10.1080/10941665.2024.2332992
顯示於類別:	[管理科學學系暨研究所] 期刊論文

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