What factors drive consumers’ desire to continue using food delivery apps (FDA) in Taiwan after the COVID-19 pandemic?

doi:10.1108/JHTT-09-2022-0259

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/125537

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题名:	What factors drive consumers’ desire to continue using food delivery apps (FDA) in Taiwan after the COVID-19 pandemic?
作者:	Yi-Man Teng, Kun-Shan Wu, Wen-Cheng Wang, Lin-Wen Chen
日期:	2023-11-22
上传时间:	2024-07-10 12:05:58 (UTC+8)
出版者:	Emerald Publishing
摘要:	Purpose This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use of technology (UTAUT), expectation-confirmation model (ECM) and trust to determine what factors influence consumers’ decision to continue using food delivery apps (FDA) after the COVID-19 outbreak in Taiwan. Design/methodology/approach Data was collected from 350 respondents living in Taiwan via Line using a Google Forms link. A total of 333 valid responses were analyzed after 17 invalid questionnaires were eliminated. To test the suggested study paradigm, partial least squares-structural equation modeling was used as the data analysis approach. Findings The results indicate FDA users’ continuance intention (CI) is directly significantly affected by performance expectancy, satisfaction and habit. All the constructs of the updated UTAUT theory, confirmation and trust significantly influence the satisfaction of FDA, and users’ satisfaction significantly positively impacts users’ CI. Originality/value Although consumers’ intentions toward FDA have previously been the topic of research, there is a paucity of literature that discusses the connections between the variables that influence FDA users’ CI after the COVID-19 pandemic in Taiwan. By focusing on the relationships between the multiple antecedents of FDA users’ CI, this study contributes to reducing the existing literature gap. Explanation surrounding the elements influencing FDA users’ CI is provided by examining several aspects of FDA usage, including technological and psychological postadoption issues.
關聯:	Journal of Hospitality and Tourism Technology, 14(5), pp.878-892
DOI:	10.1108/JHTT-09-2022-0259
显示于类别:	[企業管理學系暨研究所] 期刊論文

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