Do personal values and motivation affect women's solo travel intentions in Taiwan?

doi:10.1057/s41599-022-01499-5

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/125536

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题名:	Do personal values and motivation affect women's solo travel intentions in Taiwan?
作者:	Yi-Man Teg, Kun-Shan Wu, Ying-Chieh Lee
日期:	2023-01-04
上传时间:	2024-07-10 12:05:55 (UTC+8)
出版者:	Nature Portfolio
摘要:	Female solo travel is experiencing a global increase and specifically, gaining popularity in Asia. This study explores how personal values and female solo travel motivation affect travel behavior. Using a sample comprising 381 single females in Taiwan, partial least squares structural equation modeling was utilized to investigate the hypotheses. The results revealed Hypothesis 1 and Hypothesis 3 are supported, which verifies personal internal values significantly affect female solo travel motivation, and are identified as significant factors influencing female solo travel intention. Additionally, Hypothesis 5 is partially support, indicating the female solo travel motivations of escape/relaxation, relationship, and self-actualization contribute to the formation of positive female solo travel intention. As Hypothesis 2 and Hypothesis 4 are unsupported, external values have no impact on female solo travel motivation or any significant effect on female solo travel intention. This research adds to the vast gap in tourism literature by identifying the personal values and motivations of female solo travel, and benefits the development of the female solo travel market.
關聯:	Humanities and Social Sciences Communications (2023)10:8
DOI:	10.1057/s41599-022-01499-5
显示于类别:	[企業管理學系暨研究所] 期刊論文

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