淡江大學機構典藏:Item 987654321/125465
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    題名: Exposure to netflix enhances listening effort and learning motivation among MICE learners
    作者: Yi-Ying Tsai, Tai-liang Wu, Ling-Ge Chen
    關鍵詞: netflix;Mice industry;learing morivation;lisening effort
    日期: 2024-03-21
    上傳時間: 2024-04-09 12:05:17 (UTC+8)
    出版者: Elsevier Ltd
    摘要: The purpose of this study was to examine the impact of utilizing trade show related videos on Netflix on the learning motivation and multilingual listening ability of MICE learners. Employing a quasi-experimental design, a total of 60 MICE learners were randomly assigned to either the experimental group or the control group, each of which consisted of 30. The experimental group utilized Netflix streaming videos to complete their training, while the control group relied on traditional methods and textbooks for the same course. Both quantitative and qualitative research findings indicated that MICE learners who incorporated Netflix into their learning process exhibited significant improvement in learning motivation and foreign accent perception. Moreover, the teaching content and experience offered by Netflix could be effectively employed in exhibition training preparation, thus augmenting learning motivation and foreign accent perception.
    關聯: Journal of Hospitality, Leisure, Sport & Tourism Education 35
    DOI: 10.1016/j.jhlste.2024.100486
    顯示於類別:[國際企業學系暨研究所] 期刊論文

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