Exposure to netflix enhances listening effort and learning  motivation among MICE learners

機構典藏 > College of Business and Management > Graduate Institute & Department of International Business > Journal Article > Item 987654321/125465

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/125465

Title:	Exposure to netflix enhances listening effort and learning motivation among MICE learners
Authors:	Yi-Ying Tsai, Tai-liang Wu, Ling-Ge Chen
Keywords:	netflix;Mice industry;learing morivation;lisening effort
Date:	2024-03-21
Issue Date:	2024-04-09 12:05:17 (UTC+8)
Publisher:	Elsevier Ltd
Abstract:	The purpose of this study was to examine the impact of utilizing trade show related videos on Netflix on the learning motivation and multilingual listening ability of MICE learners. Employing a quasi-experimental design, a total of 60 MICE learners were randomly assigned to either the experimental group or the control group, each of which consisted of 30. The experimental group utilized Netflix streaming videos to complete their training, while the control group relied on traditional methods and textbooks for the same course. Both quantitative and qualitative research findings indicated that MICE learners who incorporated Netflix into their learning process exhibited significant improvement in learning motivation and foreign accent perception. Moreover, the teaching content and experience offered by Netflix could be effectively employed in exhibition training preparation, thus augmenting learning motivation and foreign accent perception.
Relation:	Journal of Hospitality, Leisure, Sport & Tourism Education 35
DOI:	10.1016/j.jhlste.2024.100486
Appears in Collections:	[Graduate Institute & Department of International Business] Journal Article

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