The purpose of this study was to examine the impact of utilizing trade show related videos on Netflix on the learning motivation and multilingual listening ability of MICE learners. Employing a quasi-experimental design, a total of 60 MICE learners were randomly assigned to either the experimental group or the control group, each of which consisted of 30. The experimental group utilized Netflix streaming videos to complete their training, while the control group relied on traditional methods and textbooks for the same course. Both quantitative and qualitative research findings indicated that MICE learners who incorporated Netflix into their learning process exhibited significant improvement in learning motivation and foreign accent perception. Moreover, the teaching content and experience offered by Netflix could be effectively employed in exhibition training preparation, thus augmenting learning motivation and foreign accent perception.
關聯:
Journal of Hospitality, Leisure, Sport & Tourism Education 35
