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    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/125251

    題名: Eco-friendly transactions: Exploring mobile payment adoption as a sustainable consumer choice in Taiwan and the Philippines
    作者: Niu, Han-Jen;Hung, Fei-Hsu Sun;Lee, Po-Ching;Ni, Yensen;Chen, Yuhsin
    關鍵詞: eco-friendly transactions;mobile payment adoption;sustainable consumer choices;hedonic motivation;green consumption;cross culture;FinTech insights
    日期: 2023-12-11
    上傳時間: 2024-03-11 12:05:36 (UTC+8)
    出版者: MDPI AG
    摘要: This study looks into eco-friendly transactions via mobile payment (MP) adoption in the context of a global emphasis on responsible innovation and sustainable consumption. Focusing on MP adoption in Taiwan and the Philippines and utilizing SPSS and PROCESS tools, we uncover distinct patterns. The Philippines highlights the impact of social factors on hedonic motivations driving MP adoption, whereas Taiwan emphasizes functional aspects, underlining the need for region-specific strategies. By analyzing the interplay between hedonic and utilitarian motives, our research contributes to discussions on environmentally conscious transactional choices in diverse cultural contexts. We emphasize the seamless integration of FinTech innovation and ethical consumer decisions, advocating for sustainable practices in everyday financial transactions. Our findings address contemporary concerns about business ethics, environmental sustainability, and responsibility, offering a roadmap for fostering greener consumer behaviors.
    關聯: Sustainability 15(24), 16739
    DOI: 10.3390/su152416739
    顯示於類別:[管理科學學系暨研究所] 期刊論文


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