How does cultural confidence awaken community citizenship behaviors? The moderating effect of cultural involvement.

doi:10.1016/j.jhtm.2023.05.014

機構典藏 > College of Business and Management > Department of Management Sciences > Journal Article > Item 987654321/125114

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/125114

Title:	How does cultural confidence awaken community citizenship behaviors? The moderating effect of cultural involvement.
Authors:	Ni, Yen-sen
Keywords:	Cultural confidence (CC);Place identity (PI);Psychological ownership (PO);Community citizenship behavior (CCB);Cultural involvement (CI);Heritage tourism
Date:	2023-05-19
Issue Date:	2024-03-01 12:06:26 (UTC+8)
Abstract:	We state that investigating the impact of residents' cultural confidence on their affections and behaviors is worthy of exploration for heritage destinations. Using 666 residents of Quanzhou, a UNESCO World Heritage site, as examples, we employed the SEM technique to investigate how cultural confidence influences community citizenship behavior. As a consequence, not only residents' cultural confidence is positively associated with their affections (i.e., place identity and psychological ownership), but it is also positively associated with their citizenship behaviors (i.e., community citizenship behavior, including recommendation behavior, helping behavior, and feedback behavior). However, we found that cultural involvement would not enhance the positive effect of cultural confidence on place identity. As such, we argue that this study makes contributions by highlighting the importance of cultural confidence in cultural tourism, revealing the unique role of excessive cultural involvement, and providing valuable insights from the perspective of residents. Furthermore, we believe that, given the current competitive conditions in the tourism industry, providing new insights to better understand the roles of residents' cultural confidence and involvement would be critical to the success of heritage tourism.
Relation:	Journal of Hospitality and Tourism Management 55,　p.425-434
DOI:	10.1016/j.jhtm.2023.05.014
Appears in Collections:	[Department of Management Sciences] Journal Article

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	108	View/Open

Loading...