English  |  正體中文  |  简体中文  |  Items with full text/Total items : 63184/95884 (66%)
Visitors : 4524207      Online Users : 48
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/124817


    Title: Investigating drivers of service extension success for a super app
    Authors: Fang, Yu-hui
    Keywords: Super app;Status quo bias;Service extension;Platform synergy;Mobile payment;Mobile apps
    Date: 2023-09-06
    Issue Date: 2023-12-13 12:05:24 (UTC+8)
    Abstract: The rise of super apps has attracted scholarly attention across different disciplines. Integrating the theories of service extension and status quo bias into a three-component model under the S–O-R framework, this study attempts to build a model accounting for mobile payment adoption among super apps users. Taking LINE and LINE Pay as our research context, our data analysis consisting of 358 LINE users revealed that from a core app perspective, trust toward the core app, inertia and habit of using the core app are all positively related to attitudes toward the service extension. For the service extension itself, the relative advantage compared with other apps is found to be positively related to attitudes. Finally, the synergy and fit of the core app and the service extension seem to play the most prominent role in determining attitudes, while privacy concerns are negatively related to attitudes.
    Relation: Computers in Human Behavior 149, 107928
    DOI: 10.1016/j.chb.2023.107928
    Appears in Collections:[Graduate Institute & Department of Accounting] Journal Article

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML34View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback