淡江大學機構典藏:Item 987654321/124405
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    题名: Exploring the Determinants of Customer Loyalty to Internet-Only Bank Service
    作者: Wu, Ya-ling;Chen, Kai-hsien
    关键词: Internet-Only Bank;PPM model;Network Externalities;IS success model;Service Innovation;Perceived security risk;Perceived vulnerability;Habits;Trust;Loyalty
    日期: 2021-08-09
    上传时间: 2023-08-22 12:05:28 (UTC+8)
    摘要: Due to the rapid developments of Fin Tech businesses, more people are relying on Internet-only banking
    as their only way of doing financial business. Based on migration theory, the purpose of this study is to
    adopt the Push-Pull-Mooring (PPM) model proposed by Bogue (1969) to explore consumer loyalty of
    using internet-only bank services. Furthermore, we identified two Push factors, including perceived
    security risk and vulnerability, five pull factors, including network externality, information quality, system
    quality, service quality and service innovation, as well as two Mooring factors, including habit and trust.
    Data collected from 233 customers provide strong support for the research model. It is hoped that the
    findings can provide the best improvement strategies to satisfy the internet-only bank services for
    customers’ behavior needs.
    显示于类别:[資訊管理學系暨研究所] 會議論文

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