Corporate social responsibility (CSR) has been massively conducted in sports research. Within the unique context of professional team sports (PTS), the practice of CSR is a core organizational value. In particular, PTS employees are frontline workers who collaborate with customers and stakeholders in CSR campaigns. Thus, this study aimed to evaluate the practice of corporate social responsibility from the PTS organization employees’ perspective. Participants (n = 260) were drawn from PTS organization employees’ in Taiwan using a convenience sampling technique. Partial least square structural equation modeling was used to test the hypotheses in the research model. The results showed that perceived CSR positively affects employee identification; moreover, co-production played a moderate role between perceived CSR and employee turnover intention. This study provides empirical evidence on the impact of PTS employees' perceived CSR on employee identification and behaviors. It identifies the critical role of employee identification as a mediating mechanism as well as value co-creation (i. e., co-production) in PTS moderates employees' turnover intentions.
