This study aims to explore influential factors that can be used to recruit international students. Based on current international students in Taiwan, this study collected 1,005 valid questionnaires from students as the main data source. Factor analysis, multivariate analysis, and multinomial logistic regression analysis were used to interpret the data. The selected push-pull factors have been found useful to interpret the phenomenon of international students’ reasons to study in Taiwan. The differences of the study reasons among the international students have to be analyzed with multivariate analysis. The findings suggest that students from countries in Asia had stronger push factors than other areas. It also found that students within countries in Asia also had differences such as students from other countries in Asia had stronger pull factors than their peers from China. Based on the logistic regression, this study found specific pull factors can be used to reinforce recruitment in different areas. The findings are useful for higher education institutes that engage in maintaining and attracting international students.
關聯:
ICIC Express Letters Part B: Applications 13(2), p.161-169
