淡江大學機構典藏:Item 987654321/124231
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/124231


    Title: BI-OBJECTIVE DIFFERENTIATED SUPPLY CHAIN SERVICE MODEL FOR PIZZA DELIVERY TAKING CUSTOMER PREFERENCE ON PRICE, DUE TIME, AND OVERDUE FINE INTO CONSIDERATION
    Authors: Chung, Chih-hung
    Keywords: bi-objective differentiated service model;supply chain;pizza delivery;hybrid heuristic method;customer preference
    Date: 2021-06
    Issue Date: 2023-07-06 12:05:30 (UTC+8)
    Abstract: Because of the increasingly varied customer requirements for the price, due time, and overdue fine setting in a pizza delivery supply chain, including production and transportation, a differentiated service model based on the maximal profit and customer satisfaction criteria has become popular in the field of supply chain management. In this study, a bi-objective differentiated supply chain service model for the price, due time, and overdue fine settings for pizza delivery, taking the customer preference into consideration was developed. As the optimization of the differentiated service model was an NP problem, we developed a bi-objective hybrid heuristic method. A simulation program for pizza delivery was used to obtain the bi-objective values for each solution searched by the proposed method. The results revealed that the proposed method was better than the existing heuristic methods in terms of both the profit and customer satisfaction criteria. A sensitivity analysis for different location service ranges and different mean arrival rates was also conducted.
    Relation: 技術學刊 36(2)，頁91-108
    Appears in Collections:[Graduate Institute & Department of Educational Technology ] Journal Article

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