How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era

doi:10.3390/math11040860

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/124223

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/124223

题名:	How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era
作者:	Chen, Shui-lien
关键词:	perceived risk;crisis communication;the post-COVID-19 era;behavioral intention;non-pharmaceutical interventions;emotional attachment
日期:	2023-02-08
上传时间:	2023-07-05 12:06:03 (UTC+8)
摘要:	In the post-COVID-19 era, with tourism activity beginning to revitalize, the behavioral intention of tourists has emerged as the focus of much research interest. While previous studies have suggested that tourists’ perceived risk affects behavioral intention, it has not been found that perceived risk is influenced by other factors that affect behavioral intention in the post-COVID-19 era. This study constructs a research model to understand how tourists’ perceived risk influences emotional attachment to destinations and tourists’ behavioral intention through crisis communication and NPI. Through face-to-face interviews, this study conducted a survey and collected data from 1047 tourists who visited Dadaocheng’s renowned Chinese herbal street in Taiwan and examined the causal relationships through structural equation modeling. The results indicated that an increase in perceived risk had a positive effect on crisis communication and NPI and affected tourists’ behavioral intentions through emotional attachment to the destination. This study provides an opportunity to establish an essential contribution to post-disaster crisis management, which may serve as a marketing reference for tourism operators in the post-COVID-19 era, as well as to address future pandemic challenges.
關聯:	Mathematics 11(4),　860
DOI:	10.3390/math11040860
显示于类别:	[管理科學學系暨研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	121	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....