Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis

淡江大學機構典藏 > 體育事務處 > 期刊論文 > Item 987654321/124091

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题名:	Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis
作者:	Wang, Fong-Jia
关键词:	satellite fans；team identification；customer equity；sport nostalgia；PLS-SEM；fsQCA
日期:	2023-05-14
上传时间:	2023-05-15 12:07:44 (UTC+8)
出版者:	Taylor & Francis
摘要:	This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intentions to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intentions. In particular, ‘value equity’ and ‘nostalgia as personal identity’ were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.
關聯:	Journal of Travel & Tourism Marketing (in press)
显示于类别:	[體育事務處] 期刊論文

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