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    淡江大學機構典藏 > 體育事務處 > 期刊論文 >  Item 987654321/124091
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/124091


    Title: Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis
    Authors: Wang, Fong-Jia
    Keywords: satellite fans;team identification;customer equity;sport nostalgia;PLS-SEM;fsQCA
    Date: 2023-05-14
    Issue Date: 2023-05-15 12:07:44 (UTC+8)
    Publisher: Taylor & Francis
    Abstract: This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intentions to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intentions. In particular, ‘value equity’ and ‘nostalgia as personal identity’ were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.
    Relation: Journal of Travel & Tourism Marketing (in press)
    Appears in Collections:[體育事務處] 期刊論文

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