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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/123493

    题名: An Evaluation Model for Service Value Creation of Pre-need Contract
    其它题名: Proceedings of the 2021 International Conference on Management Sciences and Decision Making.
    作者: Hung, Ying-Cheng;Chen, Kuei-Chih;Chen, I-Fei
    关键词: Customer value, funeral industry, fuzzy analytic hierarchical procedure, pre-need contract, value creation
    日期: 2021-07-17
    上传时间: 2023-04-28 18:25:06 (UTC+8)
    出版者: 淡江大學管理科學學系Department of Management Sciences Tamkang University
    摘要: The aim of this study is to construct an evaluation model of pre-need contract service value
    creation in Taiwan, and to analyze the model and weights of the criteria. A “decision criteria for
    pre-need contract service value creation questionnaire” was developed based on literature
    review and induction of main decision factors and criterion evaluation factors in the selection of
    contracts. 15 experts in the funeral service were enrolled, and the data was analyzed by fuzzy
    analytic hierarchical procedure (FAHP). Construction of a hierarchical structure and evaluation
    model according to the ranking of five dimensions and 21 criteria obtained. In this study for
    managers in the funeral enterprises to formulate the pre-need contract more relevant to
    customer needs. At the same time, it provides customers with an understanding of the features
    of pre-need contract to create better customer value.
    显示于类别:[企業管理學系暨研究所] 會議論文





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