淡江大學管理科學學系Department of Management Sciences Tamkang University
The aim of this study is to construct an evaluation model of pre-need contract service value creation in Taiwan, and to analyze the model and weights of the criteria. A “decision criteria for pre-need contract service value creation questionnaire” was developed based on literature review and induction of main decision factors and criterion evaluation factors in the selection of contracts. 15 experts in the funeral service were enrolled, and the data was analyzed by fuzzy analytic hierarchical procedure (FAHP). Construction of a hierarchical structure and evaluation model according to the ranking of five dimensions and 21 criteria obtained. In this study for managers in the funeral enterprises to formulate the pre-need contract more relevant to customer needs. At the same time, it provides customers with an understanding of the features of pre-need contract to create better customer value.