Investigating the use of environmental tableware based on the theory of planned behavior.

doi:10.1007/s10668-020-01044-x

淡江大學機構典藏 > 文學院 > 大眾傳播學系暨研究所 > 期刊論文 > Item 987654321/123377

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/123377

Title:	Investigating the use of environmental tableware based on the theory of planned behavior.
Authors:	Tu, Jui-Che;Chen, Yu-Yin;Lee, Yi-Lin;Wang, Xiao-Lin
Keywords:	Eco-friendly tableware;Behavioral intentions;Attitudes Subjective norms;Perceived behavioral control;Theory of planned behavior
Date:	2020-10-24
Issue Date:	2023-04-28 17:51:24 (UTC+8)
Publisher:	Springer Nature
Abstract:	According to the statistics of the Environmental Protection Administration in Taiwan, the average usage amount of disposable tableware is about 59,000 tons year. Disposable tableware waste always causes serious pollution to the environment. The aim of this study is to explore the problem of disposable tableware garbage pollution with respect to different impact factors, and increase the usage of eco-friendly tableware. The subjects of this study are the undergraduates and graduates of the colleges in Taiwan. This research adopted the theory of planned behavior to investigate the relationship between user's behavior and cognition and designed questionnaires through expert interviews to advocate reducing the usage of disposable tableware. 550 college students were invited as the subjects to answer the narrative questionnaires and calculate the score of each questionnaire based on Likert scale. A series of data analysis methods, including reliability analysis, Pearson’s correlation analysis, and regression analysis etc., were adopted and programmed in Statistical Product and Service Solutions. The research results show that the usage of eco-friendly tableware has a positive impact on behavioral intentions, attitudes, subjective norms, and perceived behavioral control. This study also learns that governments, industries, environmental protection, and community groups are closely related and interact with each other; their eco-friendly policy can influence users to undergo behavioral changes as well as encourage them to reject the use of disposable tableware. The conclusions would be helpful for policy makers to take effective actions to guide public behaviors and promote public participation in using eco-friendly tableware.
Relation:	Environment, Development and Sustainability 23
DOI:	10.1007/s10668-020-01044-x
Appears in Collections:	[大眾傳播學系暨研究所] 期刊論文

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