The Study of Consumer Green Education via the Internet of Things with Green Marketing.

doi:10.12973/eurasia.2017.01054a

淡江大學機構典藏 > 文學院 > 大眾傳播學系暨研究所 > 期刊論文 > Item 987654321/123376

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/123376

题名:	The Study of Consumer Green Education via the Internet of Things with Green Marketing.
作者:	Tu, Jui-Che;Chen*, Yu-Yin;Chen, Shih-Chung
关键词:	Internet of Things;green marketing;green education;interactive advertising;sustainable development
日期:	2017-08-23
上传时间:	2023-04-28 17:51:23 (UTC+8)
出版者:	Modestum
摘要:	Environmental protection and green education are important global issues. The Internet of things (IoT) is a new effective communication medium for advertisement and dissemination. To promote the concepts of environment protection with green marketing via the IoT is the aim of the study. Case study and focus group are adopted for experiment and analysis. After qualitative analysis, we use factor analysis and regression analysis to analyze the statistical results of questionnaires. The effective questionnaires returned rate of this research is 282/300(94%). The analysis results of Likert scale show that Cronbach’s α for 5 factors are all higher than 0.7 which means the reliability of this research is good. The result of regression analysis also shows that significance of green marketing via the IoT for consumers’ green education is obviously effective. This research presents an indispensable and interesting education way to create a multi-win situation for businesses, consumers, governments and our earth.
關聯:	EURASIA Journal of Mathematics Science and Technology Education 13(9)
DOI:	10.12973/eurasia.2017.01054a
显示于类别:	[大眾傳播學系暨研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	104	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....