淡江大學機構典藏:Item 987654321/123326
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    Title: Corporate social responsibility, social optimum, and the environment-growth tradeoff
    Authors: Chang, Juin-Jen;Chen, Jhy-Hwa;Tsai, Ming-Fang
    Keywords: Corporate social responsibility;Environment-growth tradeoff;Social optimum
    Date: 2022-08
    Issue Date: 2023-04-28 17:43:40 (UTC+8)
    Publisher: Elsevier BV
    Abstract: This paper examines the implications of environmental corporate social responsibility (CSR) for the environment-growth tradeoff and social optimum in a dynamic general equilibrium growth model. We show that environmental CSR activity loosens the tradeoff between the environment and growth, but it cannot achieve the social optimum. Firm participation in environmental CSR induces the perceived CSR of green consumers and increases their willingness to pay. Because the environmental CSR promotes more consumption and increases growth, the environment-growth tradeoff loosens up in the competitive equilibrium. However, to translate the CSR perceived benefits into their profits, firms need some degree of monopoly power to set their prices to capture the stronger demand. CSR is thus promoted as a marketing strategy to help companies achieve their competitive advantage, and becomes a way of product differentiation in the environment of monopolistic competition. Since monopoly power serves as a catalyst, CSR alone cannot achieve the first-best optimum in terms of the environment and growth by fully removing the distortions caused by market imperfection.
    Relation: Resource and Energy Economics 69
    DOI: 10.1016/j.reseneeco.2022.101311
    Appears in Collections:[Graduate Institute & Department of Industrial Economics] Journal Article

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