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https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/123155
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| 題名: | The effect of dishonest sellers on e-commerce: an agent-based modeling approach |
| 其他題名: | 不誠信供應商對電子商務之影響：代理人基建模方法 |
| 作者: | Huang, Yi-Chen;Cheng, Tak-Yu;Chie, Bin-Tzong |
| 關鍵詞: | Agent-Based modeling;E-commerce market;Dishonest sellers;Trust game;Reputation of sellers |
| 日期: | 2022-05-16 |
| 上傳時間: | 2023-04-28 17:06:41 (UTC+8) |
| 出版者: | Scientific Press International Ltd. |
| 摘要: | This paper studies dishonest sellers in the e-commerce market, specifically their impact on the market under different conditions. We consider the role of consumers’ social and individual learning and social network branches on the market. We rely on a quality uncertainty market model (Izquierdo et al., 2007) and a trust game model (Wierzbicki et al. 2014.) to establish an agent-based model. Our approach considers the proportion of honest and false sellers, the reputation of sellers, and the expectation of quality among consumers after purchasing the goods. The results of the study reveal that when false sellers appear in a market with a high degree of quality uncertainty, there is a negative impact on the market, including a decline in consumer expected quality of products in the market, a decrease in commodity transaction volume and market price, and a decrease in seller income. The impact is more pronounced in markets with a higher proportion of false sellers.
This paper studies dishonest sellers in the e-commerce market, specifically their impact on the market under different conditions. We consider the role of consumers’ social and individual learning and social network branches on the market. We rely on a quality uncertainty market model (Izquierdo et al., 2007) and a trust game model (Wierzbicki et al., 2014) to establish an agent-based model. Our approach considers the proportion of honest and dishonest sellers, the reputation of sellers, and the expectation of quality among consumers after purchasing the goods. The results of the study reveal that when dishonest sellers appear in a market with a high degree of quality uncertainty, there is a negative impact on the market, including a decline in consumer expected quality of products in the market, a decrease in commodity transaction volume and market price, and a decrease in seller income. The impact is more pronounced in markets with a higher proportion of dishonest sellers. |
| 關聯: | Advances in Management and Applied Economics 12(4), p.93-108 |
| DOI: | 10.47260/amae/1245 |
| 顯示於類別: | [管理科學學系暨研究所] 期刊論文
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