Applying Fuzzy Delphi Method and ANP to Analyze Instrumental Attributes in Purchasing Sustainable Apparel Products

doi:10.6186/IJIMS.202109_32(3).0002

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題名:	Applying Fuzzy Delphi Method and ANP to Analyze Instrumental Attributes in Purchasing Sustainable Apparel Products
作者:	Lee, Hsu-Hua;Nguyen, Minh T. N.
關鍵詞:	Sustainable apparel product;Instrumental attribute;Fuzzy Delphi method;Analytic hierarchy process
日期:	2021-09
上傳時間:	2023-04-28 17:06:35 (UTC+8)
出版者:	Tamkang University
摘要:	Research on the relationship between sustainable product criteria and consumer decision-making has recently developed strongly. However, the type of product in these researches is unbalanced. Agricultural products are the most focused, while other sectors account much smaller portions. Therefore, the purpose of this research is to analyze instrumental attributes in purchasing sustainable apparel products. Firstly, the authors examined main findings in previous studies to summarize the attributes. In the second stage, Fuzzy Delphi method was used to select the critical performance-related attributes. A total of 15 experts, who was working in sustainable development field over 7 years, participated in this stage. Finally, the importance degree of each attributes and sub-attributes was obtained by applying Analytic Hierarchy Process (ANP). The results showed that experts consider price and quality to be important criteria in consuming sustainable apparel products, whereas environmental concern information is the least important.
關聯:	International Journal of Information and Management Sciences 32(3), p.209-221
DOI:	10.6186/IJIMS.202109_32(3).0002
顯示於類別:	[管理科學學系暨研究所] 期刊論文

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