Research on the relationship between sustainable product criteria and consumer decision-making has recently developed strongly. However, the type of product in these researches is unbalanced. Agricultural products are the most focused, while other sectors account much smaller portions. Therefore, the purpose of this research is to analyze instrumental attributes in purchasing sustainable apparel products. Firstly, the authors examined main findings in previous studies to summarize the attributes. In the second stage, Fuzzy Delphi method was used to select the critical performance-related attributes. A total of 15 experts, who was working in sustainable development field over 7 years, participated in this stage. Finally, the importance degree of each attributes and sub-attributes was obtained by applying Analytic Hierarchy Process (ANP). The results showed that experts consider price and quality to be important criteria in consuming sustainable apparel products, whereas environmental concern information is the least important.
Relation:
International Journal of Information and Management Sciences 32(3), p.209-221
