Exploring Tourist Behavior in a Reused Heritage Site

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Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/122932

Title:	Exploring Tourist Behavior in a Reused Heritage Site
Authors:	Lee, Yi-Ju;Tsai, I-Ying;Chang, Te-Yi
Keywords:	art experience;consciousness experience;perceived sustainability;psychological experience;stimulus–organism–response model
Date:	2021-06-22
Issue Date:	2023-04-28 16:29:14 (UTC+8)
Publisher:	Sage Publications, Inc.
Abstract:	This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.
Relation:	Journal of Hospitality & Tourism Research 47(6)
DOI:	10.1177/10963480211020089
Appears in Collections:	[Graduate Institute & Department of International Business] Journal Article

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