The Effect of Dishonest Sellers on E-commerce:  An Agent-Based Modeling Approach

doi:10.47260/amae/1245

機構典藏 > College of Business and Management > Graduate Institute & Department of Industrial Economics > Journal Article > Item 987654321/122798

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/122798

Title:	The Effect of Dishonest Sellers on E-commerce: An Agent-Based Modeling Approach
Authors:	Huang, Yi-Chen;Cheng, Tak-Yu;Chie, Bin-Tzong
Keywords:	Agent-Based modeling;E-commerce market;Dishonest sellers;Trust game;Reputation of sellers
Date:	2022-05-16
Issue Date:	2022-07-05 12:10:18 (UTC+8)
Publisher:	Scientific Press International Ltd.
Abstract:	This paper studies dishonest sellers in the e-commerce market, specifically their impact on the market under different conditions. We consider the role of consumers’social and individual learning and social network branches on the market. We rely on a quality uncertainty market model (Izquierdo et al., 2007) and a trust game model (Wierzbicki et al., 2014) to establish an agent-based model. Our approach considers the proportion of honest and dishonest sellers, the reputation of sellers, and the expectation of quality among consumers after purchasing the goods. The results of the study reveal that when dishonest sellers appear in a market with a high degree of quality uncertainty, there is a negative impact on the market, including a decline in consumer expected quality of products in the market, a decrease in commodity transaction volume and market price, and a decrease in seller income. The impact is more pronounced in markets with a higher proportion of dishonest sellers.
Relation:	Advances in Management and Applied Economics 12(4), p.93-108
DOI:	10.47260/amae/1245
Appears in Collections:	[Graduate Institute & Department of Industrial Economics] Journal Article

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	115	View/Open
index.html		0Kb	HTML	104	View/Open

Loading...