How leisure involvement affects repurchase intention in fitness clubs? The mediating role of commercial friendship

淡江大學機構典藏 > 體育事務處 > 期刊論文 > Item 987654321/122635

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题名:	How leisure involvement affects repurchase intention in fitness clubs? The mediating role of commercial friendship
作者:	Wang, Yanting;Gao, Yi;Wang, Fong-JIa
关键词:	customized fitness consumption;Leisure involvement;Repurchase intentions;Commercial friendship;Mediated effect
日期:	2022-03-14
上传时间:	2022-03-30 12:10:59 (UTC+8)
出版者:	Frontiers Research Foundation
摘要:	This study explores the relationships among leisure involvement, business or commercial friendship, satisfaction, and willingness to repurchase in customers’ use of customized fitness services. This study randomly sampled and analyzed the customers of fitness clubs (N = 234) in China. The results showed that leisure involvement had a positive impact on repurchase intention and satisfaction. Moreover, the mediating effect of commercial friendship was found in the relationship between leisure involvement, repurchase intention, and satisfaction. Overall, the study contributes to the literature by exploring the interaction effects of different types of consumer leisure involvement and commercial friendships in customized fitness services models on satisfaction and repurchase intentions’.
關聯:	Frontiers in Sports and Active Living
显示于类别:	[體育事務處] 期刊論文

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