淡江大學機構典藏:Item 987654321/121901
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    题名: Using DEA Approach to Measure the Retention Efficiency of Cross-Strait Non-Life Insurance Companies
    其它题名: 運用DEA法評估兩岸產險業之自留業務效率
    作者: 張雅茵;高棟梁;陳映而
    关键词: DEA;efficiency;marketing;retention;Tobit regression;產險業;自留業務;經營績效;資料包絡分析法;Tobit迴歸
    日期: 2021-06
    上传时间: 2022-01-08 12:11:46 (UTC+8)
    摘要: This study uses the traditional one-stage data envelopment analysis (DEA) method and a two-stage DEA method to measure the retention efficiency of 36 cross-strait (i.e., those operating in Taiwan and Mainland China) non-life insurance companies in the 2008-2013 period. The one-stage DEA results show that the average retention efficiency of companies in Taiwan is better than that of companies in Mainland China, under the traditional one-stage DEA method. By contrast, under the two-stage DEA method, we find that in the second stage, the average retention efficiency of companies in Mainland China is better than that of companies in Taiwan. However, in the first stage, the average marketing efficiency of companies in Taiwan is also better than that of companies in Mainland China. This study uses a Tobit regression model to examine the factors that significantly influence the retention and marketing efficiencies. Results reveal that the retention efficiency is significantly influenced by written premiums and the ratio of retained premiums and marketing efficiency is significantly influenced by time since establishment and the ratio of non-automobile insurance.
    關聯: 國立虎尾科技大學學報 35(4)，頁11-37
    显示于类别:[風險管理與保險學系] 期刊論文

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