The More We Get Together, The More We Can Save? A Transaction Cost Perspective

doi:10.1016/j.ijinfomgt.2021.102434

淡江大學機構典藏 > 商管學院 > 會計學系暨研究所 > 期刊論文 > Item 987654321/121899

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題名:	The More We Get Together, The More We Can Save? A Transaction Cost Perspective
作者:	Chia-YingLi;Yu-HuiFang
關鍵詞:	Transaction cost theory;Network externalities;Sharing economy
日期:	2022-02
上傳時間:	2022-01-08 12:11:25 (UTC+8)
摘要:	Although sharing is not a new subject, sharing behavior enabled by peer-to-peer software technologies is a recent phenomenon. Studies have explored the impact of the sharing economy on consumers by applying the theory of planned behavior, complexity theory, and social exchange theory, but few studies have explored transaction costs in the sharing economy. By integrating network externalities with transaction cost theory, this study explores transaction costs and their determinants in the context of the sharing economy. Structural equation modeling analysis was conducted on data from 375 users of Airbnb. The findings indicate that personalization of asset specificity and transaction frequency negatively influence transaction costs. Additionally, learning of asset specificity and transaction uncertainty positively affects transaction costs, which in turn influence behavioral intention. Furthermore, perceived complementarity has a direct effect on transaction uncertainty. Finally, the number of users moderates the relationship between transaction costs and behavioral intention. This understanding will assist managers in numerous industries impacted by the rapid development of the sharing economy by providing them with strategies for coping with this trend.
關聯:	International Journal of Information Management 62, 102434
DOI:	10.1016/j.ijinfomgt.2021.102434
顯示於類別:	[會計學系暨研究所] 期刊論文

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