淡江大學機構典藏:Item 987654321/121527
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/121527


    Title: Understanding consumers’intention to switch to electric motorcycles: a transaction cost economics perspective
    Authors: Chin-Wen Chang;Sheng-Hsiung Chang;Hong-Jen Chiu;Yi-Cheng Liu
    Keywords: Electric motorcycles;emerging markets;transaction cost economics;Green consumption;sustainability
    Date: 2021-10-19
    Issue Date: 2021-10-21 12:10:16 (UTC+8)
    Publisher: Taylor & Francis
    Abstract: In the context of global commitment to decarbonising the highly urbanising world, studies of consumer thinking regarding switching to electric motorcycles are lacking. Our study therefore attempts to provide a first illustration of a model drawing on transaction cost economics (TCE) theory. We hypothesise that consumers’ intention to switch to electric motorcycles is based on perceived transaction costs (i.e. search and adoption costs), and transaction costs are determined by different types of uncertainty (i.e. branding, environmental, performance and behavioural uncertainty), and dependability. Given recent calls to develop our understanding of green consumption in different contexts, we use the Asia Pacific region as an illustrative context. Regression modelling is based on data collected from a sample of 1094 consumers in Taipei. Our findings confirm all of the proposed hypotheses. The implications of the findings are discussed as well as the limitations of the study and recommendations for further research.
    Relation: Australasian Journal of Environmental 29(1), p.7-23
    DOI: 10.1080/14486563.2021.1987345
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article

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