Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism

淡江大學機構典藏 > 文學院 > 資訊與圖書館學系暨研究所 > 期刊論文 > Item 987654321/121455

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題名:	Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
作者:	Yen-Liang Chen;Chia-Ling Chang;An-Qiao Sung
關鍵詞:	electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
日期:	2021-07-05
上傳時間:	2021-10-06 12:12:40 (UTC+8)
出版者:	Sustainability
摘要:	Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.
關聯:	Sustainability 13(13), 7486
DOI:	10.3390/su13137486
顯示於類別:	[資訊與圖書館學系暨研究所] 期刊論文

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