淡江大學機構典藏:Item 987654321/121455
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    题名: Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
    作者: Chen, Yen-Liang;Chang, Chia-Ling;Sung, An-Qiao
    关键词: electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
    日期: 2021-07-05
    上传时间: 2021-10-06 12:12:40 (UTC+8)
    出版者: Sustainability
    摘要: Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.
    關聯: Sustainability 13(13), 7486
    DOI: 10.3390/su13137486
    显示于类别:[資訊與圖書館學系暨研究所] 期刊論文

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