淡江大學機構典藏:Item 987654321/121455
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/121455


    Title: Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism
    Authors: Chen, Yen-Liang;Chang, Chia-Ling;Sung, An-Qiao
    Keywords: electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
    Date: 2021-07-05
    Issue Date: 2021-10-06 12:12:40 (UTC+8)
    Publisher: Sustainability
    Abstract: Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.
    Relation: Sustainability 13(13), 7486
    DOI: 10.3390/su13137486
    Appears in Collections:[Graduate Institute & Department of Information and Library Sciences] Journal Article

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