The non-linear relationship between brand diversification and hotel owner performance: The roles of ownership structure and location as moderators

淡江大學機構典藏 > 商管學院 > 經濟學系暨研究所 > 期刊論文 > Item 987654321/121447

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題名:	The non-linear relationship between brand diversification and hotel owner performance: The roles of ownership structure and location as moderators
作者:	Yoo Ri Kim;Shih-Chuan Lin
關鍵詞:	Brand diversification;Chain-affiliated hotel;Hotel location;Hotel owner;Hotel performance;Independent hotel
日期:	2021-09-27
上傳時間:	2021-10-06 12:11:17 (UTC+8)
出版者:	Elsevier
摘要:	This study investigates the non-linear relationship between brand diversification and hotel owner performance. Using hotel owner level data from 2000 to 2018 in Texas, findings infer a concave relationship between brand diversification and hotel owner performance where the impact of brand diversification on performance is positive until a certain point and then becomes negative. The moderation effects of ownership structure and location are also estimated, showing significant effects on the relationship between brand diversification and hotel owner performance. Specifically, hotel owners who (a) have a portfolio with a higher percent of chain-affiliated hotels, and (b) are located further from the neighbouring hotels are more likely to benefit from brand diversification. We provide practical insights to help hotel entrepreneurs improve performance.
關聯:	Journal of Hospitality and Tourism Management v.49, p.235-243
DOI:	10.1016/j.htm.2021.09.017
顯示於類別:	[經濟學系暨研究所] 期刊論文

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