This research examines loss aversion within the real estate market by evaluating evidence and a priori arguments on the effects of investor sentiment on willingness-to-accept among homeowners. Based upon a unique data set providing the complete histories of transactions in the real estate market, our findings reveal that the loss aversion phenomenon prevails regardless of homeowners' gender. Interestingly, young investors, and non-owner occupied investors faced with lower-priced cases exhibit higher levels of loss aversion. By sketching the whole conditional distribution via quantile regression, this study provides new evidence suggesting difference on cognitive biases across investors' residential region, gender, and age.