淡江大學機構典藏:Item 987654321/120909
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 64198/96992 (66%)
造访人次 : 7944244      在线人数 : 8621
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/120909


    题名: Investigating sports behaviors and market in Taiwan for sports leisure and entertainment marketing online recommendations
    作者: Liao, S.H.;Widowati, R.;Yang, K.C.
    关键词: Sports leisure and entertainment marketing;Sports products/service bundling;Sports models of delivery;Data mining;Recommendation systems;Entertainment computing
    日期: 2021-08
    上传时间: 2021-08-03 12:13:05 (UTC+8)
    摘要: Sports are not only physical and mental activities, but also include leisure and entertainment activities. Sports leisure and entertainment marketing is an element of sports promotion that involves a wide variety of sectors and events in the sports industry. This particular style of marketing is concerned less with using a single strategy and more with using the content of sports, leisure and entertainment to assist online marketing efforts. This study examines the behaviors of Taiwan sports behaviors and market, a total of 1200 valid questionnaire data is organized for a database design. Data mining approach for entertainment computing, including cluster analysis and association rules, is used to determine the sports models of delivery and products. Using cluster analysis, we divide Taiwan sports participants into three clusters and then find each group’s profiles. In addition, this study implements a rule-based recommendation approach, association rules, for investigating subjects’ sporting as well as leisure and entertainment behaviors in terms of sports leisure and entertainment marketing and personalized recommendations.
    關聯: Entertainment Computing 39, 100442
    DOI: 10.1016/j.entcom.2021.100442
    显示于类别:[管理科學學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML140检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈