淡江大學機構典藏:Item 987654321/120908
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62830/95882 (66%)
造访人次 : 4077756      在线人数 : 770
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/120908


    题名: The Influence of Relationship Quality between Manufacturer and Retailer on Future Collaboration—A Case Study of Customer Electronic Product Channel in Taiwan
    作者: Chen, S.-L.;Tsao, H.-H.;Lee, Y.-H.
    关键词: relationship quality;relational trust;satisfaction;future collaboration;customer expectation
    日期: 2021-06-15
    上传时间: 2021-08-03 12:13:02 (UTC+8)
    出版者: MDPI
    摘要: This study explores the collaboration between upstream manufacturer brands and first-line retailers in Taiwan’s 3C product market, which is influenced by several factors. Both parties are motivated by profit and thus, strive for mutual cooperation in the business environment. Whether influencing factors exist between the retailer and manufacturer is a crucial issue. This study investigates 308 customer electronics retailers in Taiwan. Focusing on relationship quality, relational trust, and retailer satisfaction with the brand, we explore the possibility of future collaboration between retailers and manufacturer brands. The study results indicate the relationship quality between retailers and manufacturers has a significant impact on the relationship of trust. Both the relationship quality between retailers and manufacturers and the relational trust between the retailers and manufacturers have significant impacts on the retailer’s satisfaction with the manufacturer. Retailer satisfaction has a direct impact on the future collaboration between retailers and manufacturers. Compared with customers with high expectations, customers with low expectations have a higher effect on the relationship between retailer satisfaction with the brand manufacturer and the future collaboration between retailers and manufacturers.
    關聯: Processes 9(6), 1045
    DOI: 10.3390/pr9061045
    显示于类别:[管理科學學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML92检视/开启
    The Influence of Relationship Quality between Manufacturer and Retailer on Future Collaboration—A Case Study of Customer Electronic Product Channel in Taiwan.pdf1470KbAdobe PDF71检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈