Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations

淡江大學機構典藏 > 商管學院 > 會計學系暨研究所 > 期刊論文 > Item 987654321/120848

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题名:	Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations
其它题名:	價值主張作為促進創新服務體驗的催化劑：智慧旅遊的案例
作者:	Li, C.Y.;Fang, Y.H.;Sukoco, B.M.
日期:	2021-05-17
上传时间:	2021-06-11 12:10:26 (UTC+8)
出版者:	Springer
摘要:	Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness.
關聯:	Service Business 15, p.281-308
DOI:	10.1007/s11628-021-00443-y
显示于类别:	[會計學系暨研究所] 期刊論文

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