淡江大學機構典藏:Item 987654321/120137
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 63246/95943 (66%)
Visitors : 4820456      Online Users : 123
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/120137


    Title: Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention
    Authors: Chen, Yi-Wen
    Keywords: value co-creation;co-creation experience;theory of planned behavior;online game
    Date: 2020-11-17
    Issue Date: 2021-03-11 12:10:19 (UTC+8)
    Abstract: The popularization of digital infrastructure has enabled the rise of the online game industry. Instead of targeting entertainment-oriented technology and services, which are the focus of most relevant studies, in the present study, we review the literature from the perspective of considering players of online games as both consumers of entertainment and co-creators of value. The three major antecedents of the theory of planned behavior, namely personal attitude toward co-creation, subjective norms and perceived behavioral control, were modified to explore the relevant constructs. Specifically, the diversity of co-creation experience was used to predict co-creation intention. The proposed model was empirically evaluated through the structural equation modeling of survey data collected from 321 World of Warcraft (WoW) players. As hypothesized, the diversified co-creation experience positively affected the antecedents. The findings provide implications on how to increase players’ participation in co-creation to achieve sustainable mutual benefits.
    Relation: International Journal of Environmental Research and Public Health 17(22), 8497
    DOI: 10.3390/ijerph17228497
    Appears in Collections:[Graduate Institute & Department of Information and Communication] Journal Article

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML214View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback