Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study

doi:10.1016/j.apmrv.2020.11.002

淡江大學機構典藏 > 體育事務處 > 期刊論文 > Item 987654321/119937

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題名:	Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study
作者:	Yu-Cheng Lu;Chia-Huei Hsiao;Ming-Tsung Shih;Wen Yen-Chieh;Fong-Jia Wang
關鍵詞:	ASEAN Basketball league;Taiwan basketball;Formosa dreamers;Home marketing;Fan identity
日期:	2021-09
上傳時間:	2021-02-24 12:10:38 (UTC+8)
出版者:	Elsevier Taiwan LLC.
摘要:	Professional sport is one of the essential core industries for the development of the sports industry, divided into two categories: team and individual sports. The main development feature of professional basketball is to compete through the home-and-away system’s operation and establish a good emotional foundation with the residents through the home operation, which in turn creates recognition and support for the team and enhances the profits of the basketball organization. In recent years, Southeast Asia has developed a multinational professional basketball league, which covers nine countries. The “Formosa Dreamers” professional basketball team, a joint venture of Chinese entrepreneurs and has become the first professional basketball team in Taiwan, has chosen Changhua County as the home court. This report’s objective was to explore the localization and home business strategies of professional basketball games and to summarize further and analyze the characteristics of the home business strategy of Formosa Dreamers to establish the foundation for the future development of home business sports events in Taiwan.
關聯:	Asia Pacific Management Review, 26(3), 120-128.
DOI:	10.1016/j.apmrv.2020.11.002
顯示於類別:	[體育事務處] 期刊論文

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