Training camps or exchange visits offered to schools and sports clubs in various team sports have attracted considerable attention in terms of their commercial value. The purpose of this study was to construct, develop and validate a Scale of Market Demand (SMD) associated with overseas sports training program. Based on the literature review, four factors were identified that may influence the decision of sports teams to participate in overseas sports training programs. The instrument appeared to be reliable and valid to measure the market demand of sports training tourism.
關聯:
Asia Pacific Journal of Tourism Research 26(1), p.30-43
