Mobile Payment and Mobile Application (App) Behavior for Online Recommendations

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/119693

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題名:	Mobile Payment and Mobile Application (App) Behavior for Online Recommendations
作者:	Shu-Hsien Liao;Chu-Hung Ho
日期:	2021-03
上傳時間:	2020-12-08 12:10:36 (UTC+8)
出版者:	IGI Global
摘要:	A mobile application (App) is an application designed to run on a smartphone, tablet, or other mobile device. With the continuous change of mobile payment applications in smart phones and the support of the banking system, the global mobile payment population is increasing. This study examines the behaviors of Taiwan mobile payment and apps users, a total of 1,176 valid questionnaire data is divided into six sections with 29 items for a database design. This study develops a data mining approach, including clustering analysis and association rules, based on a relational database. Thus, this study shows that mobile payment not only can provide payment service but is also a critical mobile application platform for online business. Finally, we show that as users of mobile payment and apps gain additional demand and consumption ability, online operators can gradually put together mobile payment business models to enable future electronic commerce online recommendations.
關聯:	Journal of Organizational and End User Computing 33(6), 2
DOI:	10.4018/JOEUC.20211101.oa2
顯示於類別:	[管理科學學系暨研究所] 期刊論文

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