淡江大學機構典藏:Item 987654321/119602
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    题名: A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
    作者: Lin, Shin-Yi;Juan, Pin-Ju;Lin, Sheng-Wei
    关键词: smartphone application;technology acceptance model;foreign independent traveler;information search behaviors
    日期: 2020-12
    上传时间: 2020-11-18 12:10:18 (UTC+8)
    出版者: Licensee MDPI, Basel, Switzerland.
    摘要: Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
    關聯: Sustainability 12(22), 9366
    DOI: 10.3390/su12229366
    显示于类别:[國際觀光管理學系全英語學士班] 期刊論文

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