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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119602


    Title: A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
    Authors: Lin, Shin-Yi;Juan, Pin-Ju;Lin, Sheng-Wei
    Keywords: smartphone application;technology acceptance model;foreign independent traveler;information search behaviors
    Date: 2020-12
    Issue Date: 2020-11-18 12:10:18 (UTC+8)
    Publisher: Licensee MDPI, Basel, Switzerland.
    Abstract: Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
    Relation: Sustainability 12(22), 9366
    DOI: 10.3390/su12229366
    Appears in Collections:[Department of International Tourism management] Journal Article

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