淡江大學機構典藏:Item 987654321/119513
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/119513


    Title: The Impact of School Brand, Organization Socialization and P-O Fit on Student Learning
    Authors: Lin, Ku-Jun;Chen, Hai-Ming;Chen, Hsiu-Mei;Chang, Yu-Shan
    Keywords: Organization Socialization;Person-Organization Fit (P-O Fit);School Brand;Learning Outcomes;Learning Satisfaction;Organization Citizenship Behavior
    Date: 2018
    Issue Date: 2020-11-11 12:10:25 (UTC+8)
    Abstract: Ensuring the quality of education and enabling the advancement of students in a competitive environment requires an understanding of factors that influence learning. This research explores the influence of school brand, organization socialization, and person-organization fit (P-O Fit) on student learning outcomes, satisfaction with learning, and organizational citizenship behavior in universities.
    Our results reveal the following: (1) Organizations socialization has a significantly positive influence on P-O Fit. (2) School brand, socialization within an organization, and P-O Fit have a significantly positive influence on learning outcomes, satisfaction with learning, and organizational citizenship behavior. (3) P-O Fit can mediate the influence of socialization on learning outcomes, satisfaction with learning, and organizational citizenship behavior. These results will provide valuable insights for policy makers and educators in the Asia Pacific region and elsewhere to deal with critical questions about the improvement of teaching and learning and school improvement in a globalizing world.
    Relation: International Journal of Research in Business Studies and Management 5(1), p.1-10
    Appears in Collections:[Graduate Institute & Department of Accounting] Journal Article

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